Increase Your Conversion Rates With Proof!
Social Proof is one of the easiest ways to increase conversion rates on your lead capture pages. It works based on fundamental human behavior, “Monkey See, Monkey Do.”

Consumers are driven to do as others do on the principle of FOMO (Fear of missing out). So if you pair social proof and some sort of limitation, their ability to miss out is heightened, and their readiness to subscribe is increased.