If you’re looking for a new marketing channel, Reddit is your best choice.
The platform hosts content published by a vast network of users. In total, it attracts almost 164 million unique visitors every month.
Looks just perfect, doesn’t it?

Before making your first move, you should know that there’s a catch to this.

Redditers are a specific community. If they suspect you’re there because of marketing reasons, things can quickly turn bad. The same will happen if you fail to follow the “redittquette”.

But brands still manage to use Reddit for promotion with success. And they take the risk because it’s worth it.
Here’s all you need to know about the user base of Reddit before you make it part of your marketing strategy:

71% of Reddit news users are male
59% of them are 18-29 of age
47% identify as liberal (only 13% consider themselves conservative, and 39% as moderate).
47% of Reddit users are online almost all the time (compared to 21% of U.S. adults overall)