Allow your site users to message directly. Keep user interaction on-site. As a site owner, you want to make sure your users stay on your website as long as possible. Allow your users to easily communicate one-on-one by sending private messages to each other directly. Email notification, badges, and unread counts. Ensure your users can easily keep their conversations active using new-reply notification, unread count badges, and a simple message dashboard. Allowing your users to communicate ensures more activity on your website.