This add-on connects a membership plugin to Mailchimp, automatically syncing member data for targeted email campaigns. It is designed for site owners who manage paid memberships and need to organize their email marketing based on member status.

Automatic audience assignment: When a user gains or changes a membership level, they are automatically added to the corresponding Mailchimp audience you define, keeping your lists organized.

Member opt-in controls: Provide checkboxes at checkout and on the user profile page, allowing members to voluntarily subscribe to additional email lists for newsletters or specific topics. Data field synchronization: Sends membership level information and custom user fields (like name or location) to Mailchimp as merge tags, enabling personalized email content. Configurable unsubscribe rules: Control whether users are removed from level-based or opt-in audiences when their membership changes, with settings to manage list hygiene. API logging for troubleshooting: An optional setting creates a log of data sent to Mailchimp, useful for diagnosing integration issues without exposing full user details.