This is a personal blog by Jordi Romero, the founder of Factorial HR Software, offering direct insights into SaaS business operations and startup growth. It is primarily for SaaS founders, operators, and entrepreneurs seeking practical, experience-based knowledge.

• Founder-Led Content: Articles are written from the perspective of a company builder, covering real challenges like fundraising, hiring, and tool selection without theoretical fluff.
• Operational Focus: Posts frequently detail the concrete metrics, processes, and decisions involved in scaling a SaaS business, moving beyond high-level concepts.
• Tool and Strategy Analysis: Content includes reviews of essential software stacks and discusses strategic choices, providing actionable takeaways for readers running their own companies.
• Transparent Case Studies: The blog features in-depth accounts of specific company milestones and lessons learned, such as navigating a seed funding round or a key hiring decision.