Erika Donovan is a professional specializing in marketing operations, data development, and process improvement, suited for teams needing to optimize workflows and reporting. With a background in web development and data analytics, she focuses on practical solutions for marketing and production challenges.

Process Improvement & Automation: Designs and implements business processes and automations to increase efficiency within marketing and operational teams. Data Development & GA4 Reporting: Builds and manages data systems, with specific expertise in creating and establishing Google Analytics 4 reports for various departments. Campaign & Production Management: Manages the operations for marketing campaign delivery, including the development of landing pages and email templates. Technical Execution: Applies skills in HTML, CSS, JavaScript, and Excel to solve technical problems and support data analysis projects. Leadership & Change Management: Leads production operations teams and guides the adoption of new processes and tools within an organization.